Reduce, Reuse and Recycle Your Content

Content can fuel and grow your business - when it's done right. In the past few years, content has exploded and our inboxes and feeds are overflowing. Therefore, every piece of content you create must have value. Focus on serving your audience, meeting them exactly where they are whether in their knowledge base or state of consideration. Then, publish and promote consistently.

One method I like to implement is the "Reduce, Reuse, Recycle" approach.


If you're posting content just for the sake of posting, it's white noise in a greater sea of white noise and your audience will catch on quick. Enough creating content for the sake of creating content. Marketing experts agree: It's time to get back to the reason content marketing became a success in the first place - to provide true value while serving our customers. Create a content calendar with a healthy mix of high-value topics and a variety of content lengths, preparing for the following steps.


When you create a piece of content, don't just think of it as a one-and-done situation. One piece of content can be broken up into several bite-size chunks and repurposed into something else, whether it's on an owned platform, like your website or blog, or on social media to drive back to the larger piece of content.

Try different tweets featuring different quotes pulled from your content. Maybe you have some great imagery that you can do several different Pinterest posts. Or maybe it's as simple as using three different Facebook posts to go back to the main points within your topic and then one post that goes to the overall blog. Take an e-book and divide into various blog posts.


Content Marketing Institute refers to an angle as a "tilt." Whatever content you create, explore different tilts you can take to make it unique to your brand. Often there are different ways to approach a topic and you can test your content by writing it in a couple different ways for your target. Analyze what performs best to educate and inform your future content.

Also, go back into your content every six months or so see what you can update it. Are there new keywords pertaining to your content that you can infuse into the copy? Is there a new key point or have there been industry changes that might affect the content that you have? This is a great way to make use of content that you already have and change it in a way that will draw attention to Google and improve your ranking in search results.

Take this approach to content to minimize your stress and maximize your content’s worth.

Will this approach work for you? Let me know in the comments.