So you launch your new business and you're thinking about social media. Maybe you even signed up for a few accounts and posted a few things. You know you should be "there" but you just don't know where exactly "there" is and you're not sure what to do once you get "there." After all, a whopping 60 percent of small businesses are unable to track their ROI from social media activities, according to eMarketer.
Feel the fear sinking in? That's how social media can feel to business newbies. It's one thing to use your personal accounts but once you add your business to the social media landscape, you can start second guessing yourself.
If you're anything like me, you find comfort in data that tells you you're doing things right. So let me reassure you with some cold, hard facts.
Your customer IS on social media. In fact, nearly one-third of the world uses social networks regularly:
- Facebook—1.7 billion monthly active users
- YouTube—1 billion monthly active users
- Instagram—500 million monthly active users
- Twitter—313 million monthly active users
- Snapchat—150 million monthly active users
- Pinterest—100 million monthly active users
The caveat is figuring out which platforms your target uses most frequently. I'll save that for another time.
In addition to your target being on social media, businesses that include social media in their integrated marketing efforts have seen success:
- More than half of marketers who've been using social media for at least two years report it helped them improve sales
- 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses
- By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media
- At least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings.
Feeling reassured yet? Good. Now get out there and do it to it, Lars!
Still have doubts? Reach out to me and let's chat!